Case Study : Freckleface Home Fragrance

Sector: Home & Gift

Product: Biodegradable Delphinium and Wildflower Dried Petals and Mini Dried Flower Bouquets.

Aim: Provide a product to enhance an existing product making it more desirable to the consumer.

The Client

Freckleface Home Fragrance, recent winners of ‘Gift of the Year’ in the Home Fragrance category are a sustainable, family-owned business who create luxury home gifts including wax melts, bath bombs and fragrance.

Originating as a small-scale business operation on their kitchen table back in 2017, they have since expanded by opening five stores across the UK and have a dedicated workforce of over 50 employees.

From proudly building a brand that is now stocked in over 700 retailers to securing high-profile collaborations, they have captivated the market with their licensed RHS range, which was launched this summer.

Freckleface Home Fragrance has been built around family, kindness and sustainability, values we also hold close to us here at LSF Wholesale.

What they Wanted

In early 2023, Freckleface reached out to LSF in search of a reliable, high quality UK grower of British dried petals to include in their wax melts and bath bombs, enabling them to produce a more appealing product to their customers. This began with our blue cornflowers, which has now lead to a variety of our delphinium and wildflower petals.

A strong relationship has formed between Freckleface and LSF Wholesale. Freckleface has recently approached LSF with a new opportunity to extend their offering alongside their best-selling products within their retail establishments.

What we did 

Through working together closely, LSF have provided Freckleface with a high quality British grown product. Harvesting a variety of dried Delphinium and Wildflowers each year, LSF are a reliable supplier and have offered a range of petals.

We use our expert knowledge to advise on products that would be suitable for the brand and send samples to enable the customer to trial and experiment with new ideas.

Offering a wide range of British grown products whilst running trials from growing new varieties enables us to extend our offering and explore expanding product ranges.

What they Said

“We have loved working with the team as LSF. Their beautiful products have been added as toppings on our wax melts and in our bath bombs and they look stunning. They are always a pleasure to work with and have often helped us out in last minute situations! We would highly recommend LSF to others.”

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