Blooming Connections: LSF Wholesale Takes a Stroll through RHS Chelsea and Visits Their Valued Customers

In May of this year, Hannah, Ashley and Emilie members of our LSF Wholesale Team had the exciting opportunity to visit the prestigious RHS Chelsea Flower Show. And what a show stopper it was! An event organised seamlessly by the team at RHS showcasing carefully curated gardens from artisans across the country. Each individual landscape having a story of its own which was told through the use of decorative displays, planting to precision and Sensory Sanctuaries

With a big push on sustainability and environmentally-friendly products this year Lindum Wildflower Turf took home the prize for RHS Chelsea Sustainable Gardening Product of the Year 2023. This fantastic new product is the first wildflower meadow to be grown without the use of plastic matting and is grown ‘The way nature intended’.

RHS Working Alongside Charities to Relocate Gardens

A big push for sanctuary gardens has seen a rise with charities such as Project Giving Back working alongside garden designers, to relocate these incredible show pieces to urban area’s once the event has finished. We were thrilled to spend some time with the team on their stand, learning all about what they do, and how these pockets of green spaces go on to make huge impacts, within communities and recovery centres for hospital patients.

Confetti to Celebrate Inspiring Traders at RHS Chelsea

It was an absolute pleasure to visit some familiar faces such as Louise from The Ceramic Botanist, Georgie and the team at Freckleface Fragrance, as well as Andrea and friends from Dahlia Beach. The team also met some inspiring new faces, whom took in in their stride and accepted to take part in our RHS Confetti Throw. Thank you again, Willsow, Hannah Merchant Illustrations, Ocean Pots, Tregothnan, The Peony Girl and The English Garden Magazine.

Dried Flowers Feature at Chelsea Flower Show

Witnessing first hand the craftmanship that when into the floral sculptures created by two of our customers, Emma and Harriet from Thistle by Nature and Harriet Parry Flowers was both inspiring and insightful.

As they let their imagination run free and the result was sublime. Harriet’s delphinium flower cloud stopped us in our tracks, her use of dried flowers stood out amongst a sea of fresh flowers and it was fantastic to see sustainability within her artwork. Harriet explained the inspiration behind her instillation to us. 

‘At RHS Chelsea Flower Show my floral installation sat within my ongoing series Flower Interpretations. Within my space in the Great Pavilion, I interpreted the painting Tree of Knowledge, No.1 by early 20th century artist Hilma af Klint into an immersive and symbolic floral sculpture – featuring a beautiful and nuanced bespoke soundscape by Charlie Carroll, and which asked viewers to reflect on ” What wisdom has nature taught us?” as well as referencing Af Klint’s belief that nature is our higher guide and we must honour and protect it.’

Meanwhile Emma’s creation ‘Annual, a botanical instillation in celebration of ancient British landscape’ featured our dried wheat to symbolise Autumn. Emma chose wheat as this has been grown and processed dating back to the neolithic era. A huge congratulations is in order for taking home the ambassador’s choice award.

We are very proud to see our dried flowers being used within the installations at Chelsea and hope to see even more highlighting sustainability within floral design in the coming years. 

Sloan Square – Chelsea in Bloom

Before heading off the team had chance to explore the streets of Chelsea an experience the magnificent floral instillations at Sloan Square for this year’s Chelsea in Bloom – Flowers on Film. To witness first hand the hard work and dedication that went in to create such grand floral architecture was a treat to say the least.

A personal favourite of the team’s was the dried flower inspired display at Jo Malone, they featured single stems handing in their windows creating a simple yet impactful piece of art, along with miniature dried flower bunches instore as part of the launch of their new Highland collection.

With special thanks to Louise, for inviting us to come and visit her at the show. We had a fantastic time and cannot wait to visit again.

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