Mother’s Day is on the Sunday 10th of March 2024 this year, so there’s no time like the present to start encouraging your customers to think about the perfect gifts.
Start by creating an eye-catching window display with dried flower arrangements. Pastel pink, bright yellow and soft lilac dried flowers are ideal for this time of year as you’re not only welcoming Spring to your store, but you’re adding a delicate lifestyle decor feel too. Featuring only a few of your key products in the window will encourage customers inside to explore more.
A powerful in-store point of sale, with clear visuals displaying the countdown to Mother’s Day will create a sense of urgency and make it much easier for customers to shop your Mother’s Day products. This can also be applied to your online store by creating a dedicated section on your site. Your customers will find it easier to shop, and may even find gifts they weren’t considering at the start of their Mother’s Day search.
Our Ready for Retail Dried Flower Bouquets make for the perfect, sustainable and long-lasting Mother’s Day gift. With sustainability and eco-friendly living at the forefront of customers’ minds, now more than ever, it’s important to consider what kind of products your customers are looking for. These dried flower colour palettes will refresh any home decor. There is no fear of them withering away, making them the gift that keeps on giving.
Customers are concerned with the cost of living crisis, and by offering gifts and products that are longer lasting, it means their money goes further, it also allows them to create that lifestyle look at a lower price point than fresh flowers.
Each bouquet is handmade with flowers grown on our flower farm, and then pre-wrapped with kraft paper, so they can be placed straight on the shop floor as soon as they arrive. This product is a fantastic stand alone gift, but also allows you to upsell and when paired with complimenting products, such as candles or chocolates, alongside a special Mother’s Day greeting card. Curating these products together either in-store or online allows your customer to easily shop the collection, and for you to successfully cross-sell.
These British dried flower bouquets can be purchased in five different colour ways; Orange, Pink, Colourful, Natural and our latest creation, the Violet Dried Flower Bouquet. Inspired by the 2024 Spring/Summer colour trends, this exquisite arrangement harmoniously blends a spectrum of purples and blues, ensuring it stands out as the perfect choice for the season.
Our selection of dried flower bunches offer you a wide ranging colour palette and mixture of textures, allowing you to tailor your chosen colours and flowers to your customers’ preference. Dried flower bunches are ideal if you have the skills in-house to create arrangements such as bouquets, posies or wreaths for Mother’s Day gifts.
If your customer is more creative and prefers to get crafty, showcasing the dried flower bunches in their raw form with the option of purchasing individual stems or full bunches, may work better for you. You could also offer a pick and mix service.
Dried flower bunches look stunning when displayed in a multitude of vases, or baskets either placed on the shop floor, on shelves or hung overhead for a captivating floral display that can be used all year round.
Tip: If you have a lifestyle store you will have plenty of props to set up a Mother’s Day afternoon tea. Visual merchandising like this gives your customer inspiration or what colours and textures work well together. It will encourage customers to buy your products as gifts but also décor for their homes, so they can recreate a special Mother’s Day tablescape.
Dried flowers are on trend with customers looking for a natural and stylised lifestyle decor, they are cost-effective and come with a multitude of benefits. Not only are they ultra-low maintenance, but they also are eco-friendly, carry a lower carbon footprint, and have a much longer shelf-life than fresh flowers. Plus, they are really easy to store and their versatility has no end.
We understand that Mother’s Day is an important date in the diary for florists and retailers, so it’s crucial to have products delivered on time. That’s why we offer a range of delivery services for you to choose from. All delivery prices are dependent on order quantity, and shipping weight; find out more here.
If you are a business that wishes to purchase dried flowers or any other of our products, you can apply for a wholesale account here. Alternatively, if you have any questions, please get in contact via phone or email.